More Australian workers find jobs through word of mouth than their European counterparts, a survey by specialist recruiter Hays shows.
The survey of over 4179 people revealed 35 per cent of Australian employees found their last job through word of mouth, compared to 40 per cent of UK employees.
Other Asia Pacific findings were similar, with 34 per cent of New Zealand, 38 per cent of Hong Kong and 36 per cent of Singapore employees using word of mouth to source their last role.
Online search was a well used method across most countries surveyed, with 37 per cent of Australian and New Zealand, 36 per cent of Hong Kong, 37 per cent of Singapore and 42 per cent of UK employees finding their last role online.
Printed media, used by 28 per cent of Australian, 29 per cent of New Zealand, 26 per cent of Hong Kong, 27 per cent of Singapore and 18 per cent of UK employees, followed.
“In Australia, these results signal the importance of a broad attraction strategy,” says Timothy James, Senior Regional Director of Hays Logistics Personnel.
“Given how close the results were locally, word of mouth, online and print advertising together all play necessary parts in attracting specialist skills."
"The assumption that all jobseekers have moved online or are ignoring traditional job search methods is still not in evidence."
“Having said this, online is definitely increasing in use as a successful tool for finding jobs. Eight years ago we conducted this same survey in Australia and at that time 22.5 per cent of employees found their last job online."
This figure rose four years later, in 2004, to 34.1 per cent. Today it stands at 36.5 per cent.
“Undoubtedly online recruitment sites (such as www.hays.com.au) have become an essential part of recruiters’ and employers’ methods to attract candidates, which is unsurprising when the market of today is moving far quicker than it ever has,” James says.
The full survey results were as follows:
Australia (2221 responses):
- Word of mouth — 34.58%
- Printed media — 27.96%
- Online — 37.46%
New Zealand (271):
- Word of mouth — 33.58%
- Printed media — 29.15%
- Online — 37.27%
Hong Kong (193):
- Word of mouth — 37.82%
- Printed media — 26.42%
- Online — 35.75%
Singapore (196):
- Word of mouth — 36.22%
- Printed media — 26.53%
- Online — 37.24%
UK (1298):
- Word of mouth — 40%
- Printed media — 18%
- Online — 42%
For further information: marketing@hays.com.au
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